Artificial Intelligence (AI) is one of the triggers for the creation of Ancre, due to its ability to substitute for our internal conversations and the pleasure of writing and drawing for ourselves. It is both an extraordinary Swiss Army knife and the gravedigger of our capacity for reflection, our know-how, and our creativity. Ancre encourages you not to lose ground, to keep writing, drawing, and especially to think for yourself. In this context, it was necessary for us to establish a framework for the use of artificial intelligence for this project.

What We Do With AI

1. We commit to using it sparingly and only when it is the last resort.
2. We use those integrated into various tools to use them better (Shopify, Figma, etc.).
3. We use online translation tools.
4. We ask LLMs (ChatGPT, Gemini, etc.) for advice in areas where we lack expertise (SEO, social media strategy, acquisition campaigns, etc.).
5. When financially possible, we prioritize collaboration with a local expert, thereby reducing our use of AI.

What We Do Not Do With AI

1. We do not create visual content (photography, illustration, or video).
2. We do not ask it to write original content for the website.
3. We do not use it to write the content for our newsletter or on our social media channels.
4. We do not involve it in customer relations.
5. We do not involve it in product creation.